Video
Are you looking for a way to make your events, conferences, and meetings more engaging and interactive? Look no further! Our video services can help you take your events to the next level and reach a wider audience.
With our expert production team, we can help you create professional and polished video content that will captivate and engage your attendees. Whether you're hosting a live event or creating pre-recorded content, our video services are the perfect solution for corporations and NGOs looking to connect with their audience in a more meaningful way.
Our team is experienced in producing a range of video content, including interviews, panel discussions, keynote speeches, and more. We can help you create a custom video package that fits your needs and budget, ensuring that your event is a success.
Don't let the virtual world hold you back. Take your events to the next level with our video services and reach an even wider audience. Contact us today to learn more and get started.
2022 Showreel
Showreel
Types of videos
Explainer Videos
Good for: The early discovery stages of the audience’s journey to educate buyers about your product or services and to illustrate why they need it - generating leads, and nurturing your prospective audience.
Explainer videos (sometimes called product explainer videos) are a useful format for explaining complicated products or services and increasing brand awareness. They are typically a high-level look at how the product solves a problem, and they have the potential to be shareable content assets. So the aim is to make them engaging and, of course, to try to connect with viewers on an emotional level.
Promo Videos (a.k.a. Hype or Teaser Videos)
Good for: Brand awareness, increasing traffic to your blog or asset-specific landing pages, and lead generation.
Most companies already have text-based content marketing assets—like reports or guides—to promote, and one of the best ways to make the most of these pieces is with a fun video designed to promote more downloads.
Promo videos can work well for big events and virtual conferences, amongst other things.
Demo Videos
Good for: Helping buyers justify their decision to purchase, email follow up and lead generation.
Similar to explainer videos, demo videos explain how your product or service actually works. However, because they come in later in the marketing funnel (typically somewhere from the middle toward the end), they need to be more detailed about specific features and functions.
Product demo videos show viewers the value of your product, rather than just telling them. In the retail industry or other spaces with physical products, this could even include unboxing videos that showcase the packaging and product, showing potential customers what to expect.
Live events/webinars
Good for: Educating a potential audience about issues related to your industry, generating leads to add to targeted email lists, and guiding prospects further along the funnel.
Most companies treat webinars as digital events with virtual attendees who have registered in advance to watch the session (generating a lead for the company).
Like standard webinars, pre-recorded webinars can be scheduled for a specific date and time. Or they can simply be published on your organization’s website, whether that’s on a landing page, in a resource hub, or embedded in a blog post.
Company Culture Videos
Good for: Reaching new audiences as well as building brand awareness and affinity.
Brand and culture videos are ones that tell your audience about your brand and what you stand for. They’re an opportunity to have some fun and get creative. Holiday, about us, recruiting, and company culture videos can all fit into this category.
How-To Videos
Good for: Easing people from the discovery phase into the real meat of what you deliver.
One of the most popular types of educational videos, these step-by-step tutorials can be entertaining as well as informative.
Since questions and queries are incredibly common in search engines, creating content that addresses them (and optimizing it) is a great way to show up in search results.
Consider creating this type of video to answer important questions in your industry. You can then use the end of the video to prompt the download of a piece of informative, mid-funnel content to help keep your viewer moving through the buyer’s journey.
Examples of videos